A fourth-generation entrepreneur, Tulika, followed in the footsteps of her great-grandfather and father to carry their legacy forward.
Being exhausted by a decade of her 9-to-5 career in the corporate world, in 2018, Tulika took a leap of faith and along with her father, Sudhir Gupta, co-founded the venture – Bow & Square.
With Bow & Square, this dynamic father-daughter duo embarked on a journey to create luxurious handcrafted apparel and accessories for chivalrous men.
They started by tailoring custom pieces of clothing that focused on the customer beyond what any fast fashion brand ever could. Using the ocean of knowledge that came through both her father and grandfather, Tulika offers customers the comfort of classic custom tailoring through her website. Not only that, all the products are handcrafted in the foothills of the Himalayas.
While this is just the beginning, their existing customers know precisely the lengths Bow & Square go to provide them with custom sartorial experiences – from sending swatches, to fitting their shirt to their favorite shirt in their wardrobe, the WhatsApp concierge, the thoughtful collections, the mix of classic and contemporary choices and determination to have only happy customers.