Anuradha Arya showcased her collection at the third season of Uttarakhand Couture Week in Dehradun.
Her collection was inspired by Aipan Design which is a floor painting of Uttarakhand. The traditional design can be explored in various forms. The designer has combined Aipan design with handloom weaving in form of a saree.
The collection focused on the silk-based handloom saree which can be popularized as Uttarakhand handloom saree as brands name “Uttaranchal“.
She tried to create awareness and authenticity about the Uttarakhand traditions and cultures.
Anuradha Arya hails from Haldwani. Nainital. She is Ph.D. in clothing and Textiles from Pantnagar University. She is a teacher by profession. She is very ambitious and eager to create new things in fashion. She also runs her online store’s classic collection for womenswear.
Being Pahadi she always focuses on promoting her traditions and culture in her work.