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India Cult Lifestyle Fashion Week: First Ever Label Ritu Kumar showcases in Dehradun

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This was the first time when Ritu Kumar showcased her collection in Dehradun at India Cult Lifestyle Fashion Week and left everybody mesmerized on day 1.

Ritu Kumar is one of the designers who started the boutique culture in Dehradun.  Kumar was born in Amritsar in 1944, but the lack of educational opportunities there led her to move to Simla for her schooling, where she attended Loreto Convent.

Kumar began her fashion business in Kolkata, using two small tables and hand-block printing techniques. Beginning with bridal wear and evening clothes in the 1960s and 70s, she eventually moved into the international market in the subsequent two decades.

As well as shops in India, Kumar’s company has also opened branches in Paris, London and New York. The London branch closed after three years, in 1999. Her company’s annual turnover at the time was the highest of any Indian fashion outlet, estimated at around ₹10 billion.

In 2002 she launched the “Label” line in partnership with her son Amrish.

In 2013 she was given the Padma Shri award by the Government of India.

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